Product Marketing Manager (f/m/d)

Amsterdam, Netherlands
Employee
Marketing

As a product marketing manager at Yokoy, you are not only doing demos or presenting product features (although these may sometimes occur).

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. You are able to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Tasks

  • Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.

Requirements

  • 3+ years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Comfortable using collaboration and CRM tools such as Slack and Confluence
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!
  • Bachelor’s degree in business or marketing; MBA preferred.

Benefits

  • Attractive development opportunities within Yokoy. You get the opportunity to implement ideas yourself and own your projects and grow.
  • The chance to actively shape part of the marketing strategy - because we bring in the best people to learn from them.
  • FinTech startup atmosphere with a young team and a great corporate culture - since we are moving in a fast-growing environment, we are even more dependent on everyone going above and beyond and giving full commitment - but at the same time, we also celebrate milestones achieved and individual successes to charge energy for the incredibly exciting journey ahead.
  • Flexible working hours - everyone has his or her personal high-performance times when he or she is most productive. You have found your time? Perfect, with us it's the output that counts, not when you produced it.

1. Please send your full application materials to Yokoy. The application should involve

  • A link and a short description of a SaaS company that is acing it when it comes to product marketing
  • A short text about your motivation to join Yokoy and why you think you would be the perfect fit for Yokoy
  • A text snippet you produced during the past experience that you particularly liked

2. We will get back to you within 1 week and if we think you’re a match you get invited to a first get-to-know-each-other call

This is important to us: Yokoy is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Ref. #YM019

Updated: 4 days ago
Job ID: 3702947
About Yokoy Group AG
Yokoy is an award-winning Swiss FinTech company that leverages Artificial Intelligence to fully automate spend management (expenses, supplier invoices and corporate credit/debit cards) for midsize and bigger corporations globally. With 50 employees and offices in Zürich, Vienna and Munich, Yokoy is already operating globally and has big ambitions to expand further within Europe and intercontinentally
51-200 employees
Information Technology and Services
Technopark, Technoparkstrasse, Zürich, Schweiz
 
Technopark, Technoparkstrasse, Zürich, Schweiz
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Contact Person
Melanie Gabriel
Melanie Gabriel
Co-founder & CMO
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