yfood Labs GmbH
yfood Labs GmbH

International Trade Marketing Manager (NL, UK, FR, ES) (m/f/d)

Marketing and Communication


We are yfood, a rapidly growing brand in the DACH region. Our products revolutionize the FMCG market, and we’re further expanding our footprint in the UK, the Netherlands, Spain, and France. Join us as our International Trade Marketing Manager and be at the forefront of our thrilling journey to win shoppers in new markets. In this key role, you will be responsible for bringing our brand to life in stores across Europe. You will be the first point of contact for our international teams and be located at our HQ in Munich, as part of our Brand Management team.

  • Develop and implement B2C trade marketing strategies to boost brand awareness, customer loyalty, and sales. Your creativity will help us connect with consumers in meaningful ways. You will work closely with the Dutch and UK teams, leveraging your trade marketing know-how to support local markets.
  • Serve as a key counterpart for local markets, closely collaborating with the local brand manager to deliver executions tailored to local needs and standards; regular visits will help you to enhance your trade marketing expertise by understanding the local opportunities and challenges.
  • Take charge of planning and organizing B2B trade shows and events in UK, Spain, and France, to support our sales team in winning new retailer by delivering top-not executions in line with our brand.
  • Set-up initial trade marketing plans for further growth in the France, Spain, and potential new markets.
  • Manage the trade marketing budget and ensure effective use of resources within target markets, maximizing our impact.
  • Conduct market analyses and monitor competitors to identify growth opportunities and trends. Measure the performance of point-of-sale activations and promotional activities, ensuring they resonate with local audiences and drive new customers.
  • Work closely with internal teams, external partners, agencies, and sales to ensure coherent brand communication across all touchpoints.


  • Established trade marketing experience including proven track record of B2C activations (FMCG experience is a plus)
  • First experience in international trade marketing, preferably UK or the Netherlands
  • Highly skilled in project management with the ability to implement effective tactical plans in international retail environments
  • Excellent communication and collaboration skills to work effectively within our team and across diverse functions.
  • Proactive and "can-do" attitude, thriving in a fast-paced environment
  • Fluency in English is essential; additional languages (German, Dutch, Spanish, French) are a plus.


  • We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
  • yfood goes international.Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
  • Agility is key.That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
  • Vacation is important.That's why we give you 30 days of paid vacation per year.
  • yfood keeps you fit . With a subsidized membership at EGYM Wellpass you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
  • Go with the flow.We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
  • Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
  • As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
  • Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
  • B Corp is king. We have recently become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.


Updated: 4 hours ago
Job ID: 11838000
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yfood Labs GmbH

51-200 employees
Food and Beverage Retail

yfood is a startup in Munich. Our yfood drink replaces a full balanced meal by providing 25% of your daily needs of all essential macro- and mirco nutrients.

  1. International Trade Marketing Manager (NL, UK, FR, ES) (m/f/d)