CRM Expert (f/m/d)

Berlin, Germany

The Lovehoney Group is one of the world's leading companies in the sex toy market. We’re proud to promote sexual happiness and empowerment through design innovation, research development and great customer service. After an exciting 2021 merger bringing together Lovehoney, Amorana and WOW Tech, we’re stronger than ever in our mission to destigmatize sexuality and help more people to enjoy a fulfilling love life. Our award-winning, globally recognized brands include Fifty Shades of Grey, Happy Rabbit, Womanizer and We-Vibe. With over 700 employees spread over our offices in Bath and Berlin and all over the world, the Lovehoney Group is a market leader in the pleasure industry.

We are currently recruiting for an exciting new role of CRM Expert (Global), to join our Consumer Marketing Department covering the Womanizer, We-Vibe and Arcwave brand channels. The successful candidate should have proven experience in the field of CRM and email marketing communications. This is a global role so excellent English is a requirement. Candidates can be Berlin-based or remote-based depending on profile – all applicants should have a passion for helping global audiences celebrate personal pleasure as a human right for all.

Key Responsibilities

  • Manage and build overall email marketing strategy across multiple brands and geos, overseeing smart targeting across different segments and campaigns primarily for the We-Vibe and Womanizer brand sites .
  • Own and manage CRM reporting across automated lifecycle and newsletter streams, feeding insights back into Creative and Ecommerce teams to continually optimize performance.
  • Extend email marketing strategy into championing CRM across wider channels in the business, focusing on consumer orientation and building our wider CRM approach through Brand, PR and B2B channels..
  • Have a love and talent for delivering win-win value to both consumers and the business alike.
  • Be data-led in terms of championing new initiatives, while combining softer skills to understand motivations and needs, to brief creative accordingly.

Skills & qualifications

  • Minimum 4 years’ experience in email marketing, lead nurturing, marketing automation, with a primary focus on optimizing communication streams and expanding CRM scope.
  • Applicant must be comfortable with excel reporting (soon to move to Tableau) and be able to manage Emarsys CRM tool confidently (similar tools experience accepted but must have a developed knowledge of how these work).
  • Strong written and verbal communication skills, to build positive internal and external relationships.
  • Be a positive, creative and passionate force in the organization.
  • As this is a global role, excellent English is required.

Why Lovehoney Group?

  • You will work for some of the world’s leading global pleasure brands (We-Vibe, Womanizer, Arcwave as part of the newly formed Lovehoney Group)
  • You will become part of a highly skilled team of international specialists and interesting people.
  • You will be offered a range of personal development opportunities, including language courses and career specific training workshops and conference attendance.
  • You will profit from a creative, knowledge-sharing and stimulating environment.
  • You will enjoy our light, spacious office in the heart of Berlin on team conferences or day-to-day, with all the latest mod-cons and refreshments on hand to make working with us comfortable and fun.

If we’ve got you interested and you’re open to taking the next step in your career, apply on Linkedin or send your CV in English via email. Our privacy policy you find here:

Please note that only shortlisted candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.

Updated: 1 day ago
Job ID: 3379227
About WOW Tech Group
We at the WOW Tech Group with our innovative and high-quality brands Womanizer™ and We-Vibe® help millions of customers to have a more fulfilling sex life.
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