SEO Specialist (German Language Required)


Location: Zurich / remote

Note: Please apply with a short intro video and cover note

We are looking for an SEO specialist to join our growth hacking agency with headquarters in Zurich. As part of our team you will help with both onpage and offpage optimisation for a range of clients, as well as completing website audits and providing content creation strategies to help improve organic performance. Your task will not only be to implement, but also to think creatively to identify new opportunities to acquire, retain or activate customers.

You will get to know our clients and all aspects of our business quickly, so ideally you should be quick to learn, digitally savvy, a great communicator and not afraid of getting your hands dirty.

what. is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.


  • Keyword research using ahrefs, Google Keyword Tool, search console data, Google Ad campaign data (if available), Similarweb (competitor keyword review)
  • Keyword mapping to define keyword focus for individual website pages
  • On-page search optimisation in English and German, including page titles and meta descriptions, H1 tags, content and internal linking
  • Conducing website SEO audits for technical and content analysis optimisation, identifying most critical improvement opportunities and providing a presentation to outline next steps
  • External off-site link analysis, identifying link candidates and providing concrete proposals on how to approach them
  • Performance monitoring, spotting changes and reacting to moving rankings, backlinks, competitors, pagespeed
  • Support technical implementation by providing technical briefings to be given to the developer, conducting technical analysis of website code / HTML structure for search engine readability & recommendations and implementation reviews
  • Ad hoc search volume and trend analysis and additions to the keyword research and mapping


  • Minimum 1 - 2 years experience with SEO
  • Deep knowledge of SEO (onpage and offpage)
  • Strong knowledge of content management systems
  • Good understanding of web development, CSS/HTML
  • Ability to explain technical concepts
  • Ability to pitch ideas and proposals
  • Ability to derive insights
  • Passion for technology and digital business with an entrepreneurial spirit
  • Ability to think creatively and technically to identify and resolve problems
  • Native German speaker or fluent business German (C1)
  • Fluent Business English (C1)


At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

  • Excellent office location in Seefeld in Zürich, if you work from here. If you are not in Zurich you can come and visit us - we cover the costs.
  • Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented not micromanaging.
  • Flat hierarchy - Get decisions fast when you need them.
  • You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.
  • Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you also have access to individual training and guidance.
  • Access to individual training and guidance
  • Fair compensation and various perks that you can benefit from.
  • Opportunities to visit clients on-site in Switzerland
  • Weekly remote pilates classes for all.

Applications: Please send your CV with a cover note and a short intro video (either using Loom or YouTube). Add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

Please note that only applications with a cover note and an intro video will be considered.

Updated: 1 week ago
Job ID: 3342027
About what. AG
was founded out of our passion for building digital businesses and making them commercially successful.
11-50 employees
Information Technology and Services
Mainaustrasse 15, Zürich, Schweiz
Mainaustrasse 15, Zürich, Schweiz
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what. recruitment
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