what. AG
what. AG

Sales Outreach Agent (Swiss German required / freelance)


what. is looking for a confident, outspoken and driven professional to lead the data mining and outreach of new business leads. The goal of the role is to identify new lead opportunities within our CRM, and generate new lead opportunities through your own outreach, whilst following our deal management process.

Take the initiative to drive new lead opportunities for what., whilst delivering 1st class experience for our prospects, from the initial interaction. Feed off the thrill of deal progress, selling, learning and contributing to help others in their success. or you.


For this role you need an in-depth understanding of our services, company culture, key people and how we work. You’ll be responsible for how we use our CRM (Pipedrive), implementing new workflows and mining the CRM data to identify new lead and upsell opportunities. You’ll also take the initiative in identifying new potential leads through outreach efforts, contributing to our overall growth strategy. You’ll present the company and our services during the initial discovery calls with new leads, understanding their needs. Your role includes identifying the potential solution and assigning qualified leads to the appropriate account manager after this first call.

You'll be crucial in maintaining an organised lead and deal pipeline, ensuring accurate CRM updates. Additionally, you'll support sales efforts by assisting with various tasks such as compiling offer documents and aiding account managers as required.

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

You’ll be working across the growth and makers teams to help us reach our sales targets and generate new clients. You’ll work closely with the account managers and partners at what., and get the opportunity to collaborate across departments. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.


  • Excellent sales drive and communication skills, understanding and empathising with clients' perspectives to build a positive impression from the start.
  • Excellent understanding of utilising CRM systems, preferably Pipedrive, for data mining
  • In-depth knowledge of creating workflow automation and best practices in CRM systems
  • Demonstrated track record in outreach and cold lead generation
  • Demonstrated track record in sales, customer service and client relationship-building
  • Strong organisational and time management skills with a keen eye for detail
  • Ability to confidently communicate in both English and German (Swiss German preferred)
  • Commercial understanding and streetwise pragmatism
  • Willingness to learn, adapt and win
  • Ability to switch between tasks throughout the day to avoid blockers
  • Solution oriented attitude


At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

  • Excellent office location in Seefeld in Zürich, if you work in Switzerland.
  • You take control of your availability - Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented, we don’t micromanage.
  • Flat hierarchy - Get decisions fast when you need them.
  • You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.
  • Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you will have access to individual training and guidance.
  • If you work remotely, opportunity to visit the team in Switzerland - we cover the costs
  • 25 days holiday allowance for full time employees, and public holidays off too
  • Fair compensation, with the possibility to join our profit participation scheme
  • Opportunities to visit clients on-site in Switzerland
  • Weekly remote pilates classes for all

Information for recruitment agencies: for this position, we only accept direct applications from candidates and will not consider applications from agencies.

Please send your CV with a cover note and a 1-2min intro video in German (we find Loom or YouTube work best). Please add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

Please note that only applications with a cover note and an intro video will be considered.

Updated: 3 minutes ago
Job ID: 11839770
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what. AG

11-50 employees
Technology, Information and Internet

what. was founded out of our passion for building digital businesses and making them commercially successful.


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  1. Sales Outreach Agent (Swiss German required / freelance)