Stickerstars GmbHStickerstars GmbH

Head of Growth (all genders)

Berlin, Germany
Employee
Marketing

Hi, we are Stickerstars. We turn any community or event into a collectible experience. Our products make dreams come true, strengthen communal spirit and encourage inclusion. We believe in sticker albums as unique social experiences that bring people together and create long-lasting memories. We're a bootstrapped startup with a ten-year track record of stable, organic growth — and we're ready for the next step: Let's make collectible experiences available for everyone, everywhere. Let's shape a stickerful future!

We are looking for an experienced, analytical Head of Growth with a growth-hacking mindset to accelerate adoption of our unique, exciting and world-first product: DIY sticker albums and collectible experiences for any event or community. Working closely with CEO and CTO, you’ll take over our marketing efforts and lead a young, highly motived team.

In 2022, we laid a foundation for traffic acquisition: We’ve built landing pages, began writing SEO blog posts, acquired our first affiliate partners and started advertising on social media platforms. We’re now getting a steady stream of clicks onto our websites and made our first 100+ sales. As Head of Growth, you’ll be focussing on scaling it up: You’ll be responsible for getting as many marketing qualified leads into our funnel while maintaining a steady CPL – across owned, earned and paid channels.

Tasks

  • Generate qualified leads for our web app (users creating an album)
  • To achieve this, you’ll take over the strategic and operational leadership of our marketing team – a friendly bunch of content people, performance marketeers, engineers and designers
  • You’ll design and monitor campaigns and experiments across audiences (from b2b to wedding couples) and lead execution, working closely with our domain experts
  • Shape our acquisition initiatives and channel/content mix by systematically identifying and prioritizing options based on potential impact
  • Use data to drive strategic decisions
  • Bring together product, design and engineering to build a high performing growth-machine
  • Get help when you need it: Work with our in-house creatives or external agencies to improve on the creative and brand side of things

Requirements

  • You have a few (or many) years of experience as Head of Marketing / CMO or in a Senior (Performance) Marketing position – ideally in a startup or go-to-market environment
  • You have successfully scaled market share of a product, ideally working with a digital, self service funnel
  • You love data and have strong analytical skills; you like to crunch numbers, have a statistical approach to marketing and a scientific toolset (build-measure-learn)
  • You are an expert in campaign tracking. You’ve seen different martech tools and know which ones you will use and why
  • You are able to identify the most important metrics and value-moments of a funnel
  • You have experience in leading and growing teams
  • You’re able to quickly switch between high-level strategy and hands-on execution
  • You’re willing to take on quantifiable responsibility of our marketing performance
  • You bring an entrepreneurial mindset and want to grow with us
  • Fluent in german or english (or both!)

Benefits

  • An attractive compensation package
  • full or part-time remote work
  • Employee benefits: Urban Sports membership, leasing of a discounted job bike, company pension subsidy, training budget, and much more
  • A great team spirit, an exciting workplace with a dynamic, growth-oriented environment and a transparent corporate culture with a flat hierarchy
  • An in-house health management with offers around sports and mental health
  • Exciting team events several times a year
Updated: 1 month ago
Job ID: 6459389
About Stickerstars GmbH
11-50 employees
Consumer Goods
Wilhelm-Kabus-Straße, Berlin, Deutschland
Stickerstars ermöglicht einzigartige Sammelerlebnisse für jede Gemeinschaft. Mit unseren individuellen Stickeralben bringen wir Gemeinschaften spielerisch zusammen und fördern den sozialen Austausch. So entstehen einzigartige Erinnerungen für Vereine, Hochzeiten, Teamevents und Treueaktionen.
Wilhelm-Kabus-Straße, Berlin, Deutschland
Interested?
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Antonia Otte
Antonia Otte
People & Culture
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