SEM Intern (B2C Google Ads Focus)

Smatched is a fast-growing startup that revolutionizes the way non-profits run their Google ads campaigns

Smatched empowers non-profits to unlock new donors from a previously untapped user base by allowing website or app users to earn their way to the products, services or content that the business provides.

We are seeking a motivated and enthusiastic intern to set up, run and optimize Google ad campaigns for our partners in the non-profit space. As a Google Ads intern, you will gain hands-on experience in the exciting world of paid media campaigns. You will play an integral role in executing PPC strategies across various online platforms.

Responsibilities:

1. Assist in the implementation and optimization of paid media campaigns, including search engine marketing (SEM), display advertising, social media advertising, and other digital advertising channels.
2. Conduct research to identify target audience segments, keywords, and trends that align with our marketing goals.
3. Collaborate with the marketing team to develop compelling ad copy and creative assets for campaigns.
4. Monitor and analyze campaign performance data, providing regular reports and insights on key metrics, trends, and opportunities for improvement.
5. Assist in managing budgets and bidding strategies to maximize campaign effectiveness and return on investment (ROI).
6. Conduct competitive analysis to identify industry trends, benchmarks, and best practices.
7. Stay up-to-date with the latest trends, tools, and industry standards in paid media advertising.
8. Support the team in managing relationships with advertising platforms, agencies, and vendors.
9. Assist in testing new advertising strategies and tactics to drive continuous optimization and innovation.
10. Collaborate with cross-functional teams, including design, content, and analytics, to ensure cohesive and impactful marketing campaigns.

Qualifications:

1. Currently enrolled in a relevant degree program (Marketing, Advertising, Business, or a related field) or recently graduated.
2. You will have knowledge of digital marketing concepts and have run Google Ads campaigns in the past
3. Strong analytical skills with the ability to interpret data and draw actionable insights.
4. Excellent verbal and written communication skills.
5. Detail-oriented with strong organizational and time management skills.
6. Ability to work independently and as part of a team in a fast-paced environment.
7. Prior experience with digital advertising platforms or tools is a plus.
8. Familiarity with web analytics platforms (e.g., Google Analytics) is a plus.
9. A passion for digital marketing and a desire to learn and grow in the field.

1. Hands-on experience: As an intern at a fast-growing startup, you will have the opportunity to work closely with the customer service team and gain hands-on experience in a real-world setting.
2. Learning opportunities: You will learn about the latest customer service trends and technologies, and gain a deeper understanding of how to provide exceptional customer service.
3. Networking: You will have the opportunity to network with other interns and professionals in the customer service industry, which can lead to future job opportunities.
4. Flexibility: Offering flexible schedules, which can be beneficial for students or those with other commitments.
5. Impact: You will have the opportunity to make a real impact on the company's customer service efforts and contribute to its growth and success.
6. Career growth: Offering intern-to-hire programs, which can lead to full-time job opportunities after the internship is completed.
7. Entrepreneurial experience: Working at a startup can give you a taste of what it's like to work in an entrepreneurial environment, where you will be able to see the direct impact of your work.
8. Mentorship: You will be mentored by experienced professionals in the customer service field, providing you with valuable guidance and advice to help you succeed in your career.

We look forward to receiving your application and learning more about your qualifications for this exciting internship opportunity.