Chief Marketing Officer (CMO) - Scale Up & Internationalization


About us

We are a SaaS company born in Florence, Italy in 2016 with the mission of simplifying the way people ship, track and and return their e-commerce orders by creating a technological layer capable of handling the complexity of Shipping & Logistics.

We are an international scale-up where people from different countries, cultures and languages work together everyday to deliver innovation.

This is reflected in every product we build but also in the attention and care for the people that are working in our company.

We are currently scaling our business leveraging our technology, our team and our international culture. We are 60+ people in Europe and we have recently raised a Series A funding from US investors, fueling our objectives. It is now time to grow even more and increase our talented tech team.

Who are we looking for

We are looking for an enthusiastic Chief Marketing Officer (CMO) who is full of ideas and energy to take ShippyPro to the next level of growth. It’s an exciting time in logistics and ShippyPro has a unique opportunity to disrupt the shipping space at a global level. Our next mission is to empower brands to offer the delivery experience consumers want when they shop online. After raising our Series A of 5 Millions dollars from Five Elms Capital, a US VC, and experiencing an exponential product adoption by few of the best ecommerce brands in Italy, we are ready to scale internationally.

We are looking for a real hands-on CMO who has grown a startup marketing team through analytics, technology, creativity, multichannel advertising with a strong international experience.

Reporting directly to the CEO/Founder, the CMO will be responsible for growing the team internationally and leading a world-class, data-driven marketing organization. In this role, you will lead and manage the marketing team to deliver key results in Acquisition & Organic Marketing, Brand, Content & Email Management, Analytics, Social Media as well as Communications, and Public Relations.

The ideal candidate will have a strong background in marketing execution, leadership and management, a quantitative perspective, and a passion for understanding product and consumer needs.

Location: we are based in Florence, Italy. This role can be performed fully remotely for the right candidate!


  • Own all of ShippyPro’s marketing efforts, including defining and leading marketing strategy, building and leading the marketing organization, and tying all our efforts into our Go to Market strategy
  • Generate revenue by increasing sales and growth through successful marketing for the entire organization and portfolio companies using market research, pricing, marketing communications, advertising, and public relations
  • Design effective campaigns that communicate our brands in a way that resonates with and motivates our target market, driving increased sales and acquisitions
  • Find scalable marketing channels across all forms of digital media via testing & iteration
  • Provide ongoing tracking, measurement, KPI, and ROI analysis for marketing initiatives and campaigns to provide clear, actionable insights
  • Oversee the development of product marketing, messaging, and storytelling for a broad set of target customers
  • Partner closely with CRO, Product and Customer Success to help them achieve their revenue goals
  • Ensure the growth and development of team members through team leadership, skills coaching, and career mentorship to ensure performance expectations are met, and team members can pursue personal career goals


  • Bachelor’s degree required; an MBA or equivalent experience is desirable
  • 10+ years of marketing experience for a high-growth consumer products business
  • Strong International Experience and experience with developing international relationships
  • Strong knowledge and understanding of the ecommerce industry
  • You've led a whole marketing organization, ideally you have a demand generation background and more recently took ownership of a brand
  • You've seen the journey from $5m to $30 ARR
  • Strong Knowledge of CRM Management (knowledge of Hubspot is a plus).
  • A team player with outstanding communication and presentation skills in English, another language is a plus
  • You have experience with high velocity B2B SaaS (but B2C works too), with an annual contract value between $1k and $100k. You're able to spot opportunities for improvement in our current growth engine
  • Experience leading marketing at a company or startup in hypergrowth and growing a startup marketing team through analytics and technology
  • Demonstrated track record of delivering on multi-channel growth metrics, such as web traffic, leads, client conversions, and revenue generation
  • Deep experience developing strategy and executing acquisition programs and has deep expertise in trade-offs affecting engagement, retention, and not only acquisition
  • Experience with Budget and P&L
  • Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust
  • A passion for consumers and a deep understanding of tomorrow’s groundbreaking technologies and innovation trends


What we can offer:

  • Remote working options. We are happy to welcome every new member into our state-of-the-art (literally!) office in Florence, however we are also a modern and agile company, and are open to full or partial remote working where possible
  • No clocking in/out. We don’t believe in micromanaging and our working relationships are based on mutual trust, that’s why we don’t require our team to clock in and out of work. Of course, this trust relationship works both ways!
  • Work alongside an ambitious and supportive team. We are growing fast and no two days look the same at ShippyPro, but one thing never changes: your colleagues are always there to support you and to bounce off ideas!
  • Growth and learning opportunities. We believe that in order to grow as a company, our team also needs to continue learning and developing. Did you know that we have a growing Library in our office and you can borrow as many books as you like?
  • Meal pearks: Whether you are working from home, from the office or from wherever you want, you can enjoy your meal voucher everyday. Getting hungry?
  • Free coffee policy. We are an international team, but our HQ is in Italy, hence we do take coffee breaks very seriously. Hot drinks are on us, and occasionally, Aperitivo too!
  • No dress code. That’s right, no formal attire is required when working in our HQ

We are a people centric organization with one mission: “Make People Work Better”.

Are you determined to overcome the challenges this role brings? Send your application to join us

Didn’t find what you were looking for?
Updated: 1 month ago
Job ID: 5941612
About ShippyPro
11-50 employees
Florence, FI, Italia
ShippyPro is the shipping software that helps worldwide SME and Large Enterprises from any industry to ship, track and return their ecommerce orders with ease.
Florence, FI, Italia
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Contact Person
Anna Torbetto
Anna Torbetto
Recruiting Team
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  1. Chief Marketing Officer (CMO) - Scale Up & Internationalization