Lead Generation Specialist


Help us get thousands of new colleagues every week. Picnic is not only redefining how people shop for groceries, but we are also growing at a tremendous pace. We are in the midst of a significant recruitment drive as we expand our presence in both emerging (France and Germany) and well-established regions (Netherlands). We're seeking a talented and motivated Lead Generation Specialist to join our Recruitment Marketing team and play a vital role in attracting new colleagues to help us meet the surging customer demand.

🥜 In a nutshell

Picnic is looking for a Lead Generation Specialist to join our Recruitment Marketing team, and help us scale our marketing efforts across all channels from Google Ads to Paid Social Ads (Facebook, Instagram, TikTok). You'll work closely with other performance marketing specialists, employer branding specialists, designers, and copywriters.

You will form an important part of the performance marketing team and directly contribute to our growth. There will be plenty of opportunities for you to get your hands dirty and learn how a growing brand does performance marketing.

🎯 What you’ll do

  • Publish and analyze new advertising campaigns and assets in Google Ads, Meta, TikTok, and job platforms like Indeed.
  • Initiate and conduct strategic tests and marketing experiments within our advertising platforms, aiming for continuous improvement in our Key Performance Indicators (KPIs) and setting benchmarks for success.
  • Collaborate closely with operations and recruitment teams to consistently meet our weekly job application goals in 200+ locations across the Netherlands, Germany, and France.
  • Work closely with an experienced performance marketeer, learning how we set up and improve our recruitment campaigns.

⭐ About you

  • Bachelor’s or Master’s degree in either a marketing or business-related field
  • 1 - 3 years of experience in SEA
  • Strong analytical skills and the ability to make data-driven decisions
  • Marketing affinity and first contact with online marketing tools
  • Adaptable and energetic, thriving in a dynamic and fast-paced work setting
  • Excellent project management skills
  • Strong teamwork and communication skills
  • A keen eye for detail
  • Fluent in English, and bonus points for Dutch, German, or French
  • Experience with Google Sheets or Excel

📖 Picnic perks

Every expert was once a beginner!

You’ll get plenty of opportunities to challenge yourself and grow, including the Lunch & Learn sessions and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least three team days per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.

Updated: 4 days ago
Job ID: 11892552
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201-500 employees
Technology, Information and Internet

With a data-driven approach, an app-only store and a fleet of electric vehicles, Picnic has become Europe’s fastest growing online supermarket.


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  1. Lead Generation Specialist