CRM Marketing Specialist

Business Development

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate CRM Marketing Specialist, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

🥜 In a nutshell

Within Picnic, we create every feature, campaign or optimization from the needs and wants of our customer. As a CRM Marketing Specialist you will work in our Customer Team, the team responsible for all Picnic’s marketing, customer proposition and experience. You will work closely together with our campaign managers, analysts and creatives to ensure all our campaigns are worked out in great detail. Together with the rest of our Customer Team we are responsible for giving our customers the best experience there impeccably executed customer communications are a big part of that.

🎯 What you’ll do

  • Develop and execute communication campaigns across different channels (email, push, WhatsApp, in-app, direct mail, etc.) to grow our customer base in the Netherlands.
  • Identify, understand, and help define target customer groups to improve communication effectiveness.
  • Manage day-to-day production and scheduling for all customer communication programs.
  • Perform qualitative and quantitative research, including customer interviews and A/B testing, to understand impact.
  • Track, analyze, and report on campaign results .
  • Coordinate marketing operations.
  • Collaborate with a diverse team of analysts, creatives, and other Picnic teams to maximize campaign effectiveness.
  • Spot opportunities to improve current campaigns and coordinate the execution, from holiday campaigns (Christmas, Easter) to our famous statistics campaign, activations, recipe campaigns, product promotions, direct mail campaigns, and many more!

⭐ About you

  • Master’s degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or equivalent.
  • 1-2 years of relevant work experience in marketing.
  • Strong emphasis on accuracy and thoroughness in campaign delivery.
  • Comfortable managing multiple projects under pressure.
  • Equally creative and analytical, with a great eye for detail and dedication to perfect execution.
  • Fluent communication in Dutch and English.
  • Experience with marketing automation systems (e.g., Selligent or Braze) is a plus.

Bonus points if you are comfortable working with large relational databases (using SQL).

📖 Picnic Perks

Every expert was once a beginner!

  • You’ll get plenty of opportunities to challenge yourself and grow, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

  • You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
  • Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

  • With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

  • You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy

  • Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
  • There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

  • We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Updated: 1 week ago
Job ID: 11869827
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201-500 employees
Technology, Information and Internet

With a data-driven approach, an app-only store and a fleet of electric vehicles, Picnic has become Europe’s fastest growing online supermarket.


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  1. CRM Marketing Specialist