Digital Store Manager (m/w/d)

Business Development

At Picnic, we're changing the way people shop for groceries. We do this with our innovative and sustainable app-only service, without physical stores. As a Store Manager, you play a pivotal role in the execution of our week-on-week content within the Picnic app. This entails facilitating various initiatives, ranging from our weekly promo offers to showcasing the latest arrivals in-store, and spearheading our seasonal campaigns, such as Christmas and Easter. Excited? Let’s get acquainted!

🥜 In a nutshell

In this role, you will be part of the Store team: the team that is responsible for all business operations in our app 😊 Your primary responsibility lies in developing and maintaining week-on-week content through the configuration and optimization of our app-based campaigns on all our pages. In essence, you oversee the entire operational aspect of in-app campaigns to ensure that we deliver maximum value to both our customers and Picnic as a whole. As a Store Manager, you will work closely with category managers, copywriters, designers, suppliers and analysts.

We seek individuals who are hands-on and possess a keen eye for detail coupled with a passion for flawless execution. You understand what inspires customers during their shopping trip and select the best promotions, inspiring recipes and relevant products for our customers to showcase.

🎯 What you’ll do

  • Plan and execute our in-app campaigns: from article selection to page configuration
  • Identify commercial opportunities to drive sales and conversion and improve the offer for our customers every day
  • Manage our store: ensuring zero waste while guaranteeing high availability
  • Tracking, analysing, and reporting on campaign results
  • Collaborating closely with various teams, from category managers to targeting and design specialists

⭐ About you

  • Bachelor's or Master’s degree in Marketing, Business, or a related field
  • 1-3 years of relevant and commercial working experience
  • Customer-focused with a commercial mindset
  • Exceptional planning skills, ensuring timely completion of all tasks
  • Drive to deal with day-to-day operations and keen attention to detail
  • Fluent in both German and English.
  • Bonus: Experience with marketing automation systems such as Salesforce or similar configuration tools

📖 Picnic Perks

Make a difference

  • You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
  • Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

  • With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

  • You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options).

Stay healthy

  • Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
  • There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

  • We offer competitive compensation and a pension plan that looks out for your future self as well as 30 vacation days per year, so you can recharge your batteries

Work-life balance

  • Where possible, we like to enable people to work in ways that suit their working styles. Our teams generally work at the office at least four days per week.

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Updated: 32 minutes ago
Job ID: 11820439
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201-500 employees
Technology, Information and Internet

With a data-driven approach, an app-only store and a fleet of electric vehicles, Picnic has become Europe’s fastest growing online supermarket.


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  1. Digital Store Manager (m/w/d)