Content Marketing Manager (f/m/x)

Tick the boxes if you agree:

⬜ Love for turning great ideas into compelling articles

⬜ Enjoy continuous optimization instead of instantly aiming for perfection

⬜ Analyzing and tracking my work to improve every day makes me get out of bed every morning

If you ticked these boxes, keep reading!

We are looking for a passionate marketing professional to join our team and help us to bring our startup to the US! 🇺🇲

We need curious people to create and build content for our website. This role would entail being the main door opener for delivering quality US leads to our sales team and optimizing our e-mail lead nurturing process...

At how.fm, we are a growing, and experienced, team of long-time colleagues and friends. We have made it our purpose to give everyone a fair chance to learn no matter their background. To achieve this we are on a mission to train 1 million deskless workers across the world in their own language. And that is just the beginning!

We have a modern office in Cologne, though we primarily work remotely and encourage all our team to work where it suits them. At least once a month we have workshops or events where we meet as a team in Cologne. So even if we don't have to commute every day, it is important that you are able to do so regularly.

Your mission would be to create extraordinary content to target the US Market.

Creating content focused on the US market based on performance and trends in the market and towards optimizing engagement and creating leads.

• Establishing and optimizing our e-mail lead generation and nurturing process
• Owning your processes within the Marketing Team and being responsible for improving them.
• Collaborating closely with the Social Media and Sales teams to fill our Sales Pipeline with qualified leads.
• Tracking of all relevant KPIs like Page Views, Inbound Leads, MQLs
• Weekly meetings with the full how.fm team to align on status-quo and direction.

• A passion for Content Marketing.
• Love writing and editing.
• Bachelor's degree in marketing or equivalent working experience.
• Professional experience in content creation and SEO.
• Excellent writing and speaking skills in English.
• Proficient in writing and speaking German. Any other language is a plus.
• Proven strengths in communication skills across multiple disciplines and cultures.
• Experience in reporting on relevant KPIs.

You are a how.fm fit and a fit for this role if you identify with the following:

• We are humble and goal-oriented: there are a lot of things that we still don't know, but we always want to know why we are working on a specific project.
• We work with a lean approach on a path guided by the Kaizen philosophy. Make a plan, try it out early, fail, improve it, and eliminate waste. We embrace change and adapt when our mission and team need it.
• We are always there for each other, like in a tribe, we know that together we are better.

If you want to know more about our team and how we work visit: www.how.fm/family.

If you like what you read and want to join us or want to apply and ask us more about the position, go ahead!

We are looking forward to hearing from you 😊