Own FocusEconomics’ growth engine. This role is responsible for turning content, campaigns, and website traffic into measurable pipeline and revenue through paid acquisition, lifecycle marketing, and conversion optimization.
The Growth & Demand Manager defines how demand is generated and scaled in a predictable and data-driven way.
Tareas
Paid Acquisition (Google & LinkedIn Ads)
- Own the strategy, setup, and optimization of Google Search, Display, and LinkedIn campaigns.
- Build campaign structures aligned with ICPs, offers, and funnel stages.
- Continuously test ads, audiences, and landing pages to improve performance.
Email Marketing & Automation
- Build and manage lifecycle email programs including lead nurturing, product adoption, and re-engagement.
- Develop segmentation, workflows, and marketing automation logic.
- Coordinate with the Content Lead to ensure strong campaign messaging.
Website & Landing Pages (CMS / Conversion Focus)
- Create and manage landing pages within the CMS (structure and layout).
- Implement forms, tracking, and basic CRO best practices.
- Ensure ICP pages, product pages, and campaign pages are optimized for conversion.
Metrics, Reporting & Optimization
- Define and track key marketing KPIs such as MQLs, SQLs, CAC, CPL, and conversion rates.
- Run continuous optimization cycles across campaigns and channels (test → learn → scale).
Tech Stack & Integration
- Manage the marketing tech stack from a growth perspective including CRM, marketing automation, analytics, and advertising platforms.
- Ensure clean handoff of leads and data from Marketing to Sales.
Requisitos
- 4–6 years of experience in B2B marketing, demand generation, or content-driven marketing environments.
- 2+ years leading strategy and execution of growth or marketing initiatives.
- Degree in Marketing, Communications, Journalism, Business, Economics, or a related field.
- Hands-on experience managing paid acquisition campaigns (Google Ads and LinkedIn).
- Experience building campaigns that generate qualified leads and sales pipeline.
- Experience working with CRM and marketing automation platforms
- Strongly preferred background in B2B or SaaS environments.
- Fluent English required. Spanish is a plus.
Skills & Knowledge
- Paid acquisition campaign management
- Demand generation strategy
- Marketing automation and lifecycle campaigns
- Funnel analytics and performance tracking
- Landing page and conversion optimization
Beneficios
- Opportunity to build and scale the company’s demand generation engine.
- Hybrid work model with the flexibility to work remotely for up to six weeks annually.
- Flexible working hours.
- Annual learning budget provided for professional development.
- Office perks include complimentary fruits and coffee.
- Enjoy an international and multicultural workplace environment.
- Participate in regular team events and social gatherings, including seasonal celebrations.
- Office in sunny Barcelona city center.