Performance Marketing Manager (full-time, w/m/x)

Berlin, Germany
Employee
Marketing

As Performance Marketing Manager you are a self-driven, innovative leader who plans and drives the strategic vision for Every.’s performance marketing. You will work closely with the founders to build and market an international DTC brand with the mission to revolutionize the food industry.

Tasks

You manage and own all Performance Marketing activities across all channels, including strategy, reporting and optimization and are responsible for driving hyper-growth.

  • You develop and establish an overall long-term performance marketing strategy.
  • You will build attribution funnels for existing marketing channels to ensure efficient usage of these in future campaigns and optimize all targeting, landing page and bidding strategies.
  • You collaborate with fellow members of the marketing (especially in-house content production) teams to guide tests across different platforms, creative ideas, audiences, messaging to identify what brings the most value.
  • You lead and execute analytical projects E2E from generating hypotheses, exploring and pulling data, building a structured analysis, and thoroughly evaluating methods and results.
  • You manage and analyze our customer database and segmentation and identify opportunities to drive efficient customer acquisition and maximize retention.
  • You report on all major KPIs and share results, learnings and insights with the marketing team to continually optimize results.
  • You will be among the key marketing experts in the team and thus will be an important sparring partner for all things marketing-related to the founder team.

Requirements

  • You are a globally-minded marketer with deep experience in social media strategies, branding, and digital marketing.
  • You have a strong track record (minimum 3 years) in a leading role as a performance marketer in a hyper-growth DTC e-commerce business (food sector is a plus).
  • You have extensive hands on, operational and strategic experience in developing, optimizing, and scaling performance marketing channels (particularly paid social).
  • You have a deep understanding and current hands-on knowledge of marketing technologies and media platforms (Google Marketing Stack, Facebook Ad Manager, Paid Discovery etc.)
  • You have worked with annual budgets in at least the single-digit million range and successfully achieved growth targets.
  • You have an entrepreneurial mindset with a focus on data, analytics, automation and growth-hacking.
  • You are data savvy and have passion for crunching numbers and deploy your strong analytical and statistical analysis skills to extract insights and recommendations.
  • You are Biased to action and a master in prioritising: You always focus on tackling the biggest challenge first without getting distracted with nice-to-haves.
  • You are passionate about creativity and innovation, and you excel at conceptualizing creative campaigns that can drive positive brand awareness.
  • You are an excellent communicator and have an appreciation for and understanding of brand marketing and good design.
  • You are fluent in English (C1) and ideally in German (C1) in oral and written communication.
  • You have a passion for healthy & sustainable food.

Benefits

  • The opportunity to build and shape your own business together with strong founder duo
  • A high-energy office located in the heart of Berlin
  • An ambitious startup environment with an exponential learning curve
  • A team of talented and motivated individuals looking to change how people eat - forever.
  • An attractive, competitive remuneration package (salary + shares)
  • Mind-blowing, nourishing and healthy food and drinks
  • Team events and amazing get-togethers with our growing influencer and food expert community

Operating in a unique setting with a distinct unfair advantage, we leverage +40 years of industry expertise and state of the art means of production and combine it with the agility of a start-up to reinvent convenience food: We’re on a mission to make good* food accessible to everyone, everywhere and anytime. To us, good* food means tasty, healthy and ecologically and socially sustainable food.

If you’re excited about the opportunity to shape our company and drive explosive growth, apply! Working with us means taking ownership from day one and giving everything for our mission to make a meaningful and sustainable impact.

Are you up for the challenge? We look forward to receiving your CV!

Updated: 1 month ago
Job ID: 3359638
About Every.
In co-creation with leading food experts, we create mind-blowing ready-meals to enable everyone to flexibly eat healthy even when in a hurry.
11-50 employees
Food & Beverages
Berlin, Germany
 
Berlin, Germany
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Contact Person
Casimir Rob
Casimir Rob
MD & Co-Founder
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