Senior Marketing & Communications Manager (m/f/d) 80-100%

digitalswitzerland is a Swiss-wide, cross-industry initiative aiming to transform Switzerland into a leading digital nation. Under the umbrella of digitalswitzerland, more than 200 association members and non-political foundation partners work together transversally to achieve this goal.

Starting from May, we are looking for a Senior Marketing & Communications Manager (m/f/d) 80-100%.

Performance analysis and KPIs measurement is what motivates you. You understand what it takes to communicate effectively in a digital era. You have experience in full lifecycle management of marketing activities (budgeting, third parties relationship & execution). You have experience in managing paid campaigns, agency relationship management (webmaster, creative agency, video production) but you also know how to create web content and how the backend of a CMS works. You are an expert at working with video formats, blogs, newsletters and social media, have the technical know-how to use online communication tools and are skilled at creating such content yourself. Excellent written skills complete the full picture of a 360° professional.

• Analytics: strong data-driven know-how to capture insights to continuously measure and adjust campaigns
• Strategy: developing tailored communication campaigns for projects and events and support on overall marketing & communications strategy (media planning, website, editorial calendar, newsletters, paid advertising SEO, PR)
• Platform and tools: streamline content creation process, identify the best tools to support collaborative content creation and dissemination
• Website: developing and executing digitalswitzerland’s web strategy and managing our ecosystem of websites
• Video & Photography: preparing briefs, planning interviews, writing transcripts, coordinating video teams, photographers and production agencies
• Copywriting: leaning into writing tasks when needed. This includes supporting media relations, social media content creation, articles, blogs and interviews

• You have a bachelor's degree in Marketing & Communications with a focus on Digital Marketing or a similar degree (Uni / FH)
• 3 to 5 years of professional experience in the field of digital marketing, communications, digital project management, analytics
• Understanding of web platforms, CMS and CRM, Google Analytics and Social Media Advertising (WordPress, Mailchimp, Hubspot, Campaign Manager, Meta Business Suite, etc.)
• Understanding of paid advertising ecosystem (Google Adwords, social media, banners)
• Basic content creation and design knowledge and competency to brief creative agencies
• Interest in digital transformation in Switzerland, innovation and technology
• Positive attitude, ability to drive projects forward, hands-on mentality
• Collaborate with project managers and support their activities so they can succeed
• Excellent ability to write in English, with German, French or Italian (please note that our business language is English)
• A high level of commitment and energy, and the ability to work under pressure, with tight deadlines in a fast-paced and dynamic environment

• Varied tasks with a high degree of personal responsibility and creative freedom in a lively working environment await you
• Flexible working hours
• Work location Zurich / as an Impact Hub member, several office locations in Zurich are also available / home office

Have we sparked your interest? Then we look forward to receiving your application.