Team Lead Performance Marketing B2B (all genders)

Berlin, Germany

Babbel is driven by a purpose: Creating mutual understanding through language. This means building an ecosystem of language learning offerings that helps people connect across cultures. Babbel, Babbel Live and Babbel for Business provide users with the most effective solution to be able to communicate with real people, in real situations. The key is a blend of humanity and technology. More than 60,000 lessons across 14 languages are hand-crafted by 150+ linguists, with user behaviours continuously analysed to shape and tweak the learner experience. And it works: Studies with Yale University, City University of New York and Michigan State University prove its effectiveness. From headquarters in Berlin and New York, 750 people from more than 65 nationalities represent all the differences that make humans unique. Babbel is the most profitable language learning app worldwide, with more than 10 million subscriptions sold. For more information, visit or download the apps in the App Store or Play Store.

We are looking for a Team Lead Performance Marketing for our Business to Business department!

You will be leading our inbound marketing team and guiding the strategic development of our lead generation campaigns by driving innovation in our main marketing channels.

You will:

  • Develop a strong team of B2B marketing managers working across various channels and countries and promote a positive and professional team environment that fosters trust, integrity, and superior performance standards
  • Define the marketing strategy and support strategic development in our core markets
  • Plan the yearly and monthly budget for our performance marketing channels in cooperation with the B2B marketing team
  • Identify and prioritize opportunities for growth and drive innovation
  • Determine, analyze, and evaluate performance metrics to drive process and strategy improvements
  • Work closely with other departments (Content, Operations, Design, Sales) to support cross-functional lead acquisition efforts

You have:

  • Experience both as an individual contributor and team lead in B2B marketing focusing on inbound lead generation
  • 5+ years experience in B2B lead acquisition and 2 years leadership experience
  • Generalist with a holistic view on marketing activities and experience across different online marketing channels
  • Proven track record of exceeding lead generation targets and agreed KPIs in a B2B environment
  • Comprehensive understanding of the current trends & technologies in online marketing
  • Superior quantitative skills combined with strong marketing planning and strategic capabilities
  • Fluent English language skills


  • German language skills

Why Babbel?

  • A steep learning-curve – personally and professionally
  • A challenging environment and a lot of responsibility to prove your skills
  • A lively startup atmosphere with flexible working hours
  • A vibrant international company with people from over 65 different nationalities
  • Great company benefits (30 vacation days, Sabbatical, a BVG ticket or a Swapfiets bike)

Sounds good? We are already looking forward to hearing from you! Check out our jobs page, our blog, and our techblog for a fuller picture of #lifeatbabbel!

Updated: 1 month ago
Job ID: 3379235
About Babbel
Babbel is driven by a mission: Everyone. Learning. Languages. This means building products that help people connect & communicate across cultures.
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