Newspaper Publishing

AdsKeeper

11-50

Ukraine

**Adskeeper** is the gateway to performance marketing, offering dynamic native advertising solutions. In collaboration with 11K+ partnering publishers, we’re proud to serve an impressive 18B+ ad impressions each month. Our platform engages a vast network of 287M+ unique visitors monthly, bridging advertisers and publishers across 245 regions globally. With a passionate team of 50+ professionals, we ensure transparency, expertise, and exceptional engagement rates.

Experience Adskeeper: where authenticity drives performance.

We are looking for a **Lead/ Head of Marketing** for Adskeeper. Responsible for the execution and performance of all marketing programs designed to increase the Adskeeper’s presence and ensure that market activation is aligned with the brand strategy.

## Tasks

**What You’ll Do:**

*   Responsible for Adskeeper marketing strategy and positioning development and execution;
*   Execute the global communications strategy for Adskeeper on the local markets;
*   Communicate a differentiated market position in assigned region/ country that resonates with target customer segments and personas;
*   Propose marketing strategies and activities to support retention of existing customers and the acquisition of new customers;
*   Ensure all communications are regularly reviewed and updated to reflect the latest Adskeeper developments and updates;
*   Develop content angles and articles outlines; write press releases, and project manage content localization;
*   Identify and foster media relations and outreach;
*   Monitor and report on media coverage;
*   Contribute to defining positioning, target audiences, and messaging on each market;
*   Responsible for organization of webinars for clients according to their requests;
*   Create event information overview with key components such as contact information, date, format, schedule, number of attendees, menu, entertainment, budget, venue capacity, and timeline;
*   Representing the company at key international industry events;
*   Cooperate with the graphic designer to develop promotional materials for events;
*   Creation of lead source linked to event in the HubSpot;
*   On-the-day management of events;
*   Conduct regular research on the latest market trends to continuously seek out and identify growth opportunities (e.g., client acquisition & B2B opportunities, partner/affiliate marketing, strategic alliances, though leadership angles. etc.).

## Requirements

**Who you are:**

*   Knowledge and understanding of global advertising market tendencies and trends, modern technology and technology evolutions forecasts;
*   Knowledge of digital advertising market specifics including digital media environment (structure, types of clients, knowledge of clients & customers business models);
*   Knowledge of practices for cooperation with different types of advertisers — affiliates, brands;
*   Experience in Adtech/Martech — from 2 years;
*   Experience in creating different types of original content that targets a specific audience and meets company objective
*   Strong analytical skills; strong communication skills;
*   Deep understanding of such advertising metrics as CPA, CPC, CTR, CPM;
*   English level — Advanced.

**Ready to shape the future of online advertising with AdsKeeper? Don’t miss out! Apply now and become part of our talented team. Let’s make a difference together!**

Employee

Executive

Adskeeper is the gateway to performance marketing, offering dynamic native advertising solutions. In collaboration with 11K+ partnering publishers, we’re proud to serve an impressive 18B+ ad impressions each month. Our platform engages a vast network of 287M+ unique visitors monthly, bridging advertisers and publishers across 245 regions globally. With a passionate team of 50+ professionals, we ensure transparency, expertise, and exceptional engagement rates.
Experience Adskeeper: where authenticity drives performance.
We are looking for a Lead/ Head of Marketing for Adskeeper. Responsible for the execution and performance of all marketing programs designed to increase the Adskeeper’s presence and ensure that market activation is aligned with the brand strategy.
<h2 id="tasks">Tasks</h2>
What You’ll Do:
<ul>
<li>Responsible for Adskeeper marketing strategy and positioning development and execution;</li>
<li>Execute the global communications strategy for Adskeeper on the local markets;</li>
<li>Communicate a differentiated market position in assigned region/ country that resonates with target customer segments and personas;</li>
<li>Propose marketing strategies and activities to support retention of existing customers and the acquisition of new customers;</li>
<li>Ensure all communications are regularly reviewed and updated to reflect the latest Adskeeper developments and updates;</li>
<li>Develop content angles and articles outlines; write press releases, and project manage content localization;</li>
<li>Identify and foster media relations and outreach;</li>
<li>Monitor and report on media coverage;</li>
<li>Contribute to defining positioning, target audiences, and messaging on each market;</li>
<li>Responsible for organization of webinars for clients according to their requests;</li>
<li>Create event information overview with key components such as contact information, date, format, schedule, number of attendees, menu, entertainment, budget, venue capacity, and timeline;</li>
<li>Representing the company at key international industry events;</li>
<li>Cooperate with the graphic designer to develop promotional materials for events;</li>
<li>Creation of lead source linked to event in the HubSpot;</li>
<li>On-the-day management of events;</li>
<li>Conduct regular research on the latest market trends to continuously seek out and identify growth opportunities (e.g., client acquisition &amp; B2B opportunities, partner/affiliate marketing, strategic alliances, though leadership angles. etc.).</li>
</ul>
<h2 id="requirements">Requirements</h2>
Who you are:
<ul>
<li>Knowledge and understanding of global advertising market tendencies and trends, modern technology and technology evolutions forecasts;</li>
<li>Knowledge of digital advertising market specifics including digital media environment (structure, types of clients, knowledge of clients &amp; customers business models);</li>
<li>Knowledge of practices for cooperation with different types of advertisers — affiliates, brands;</li>
<li>Experience in Adtech/Martech — from 2 years;</li>
<li>Experience in creating different types of original content that targets a specific audience and meets company objective</li>
<li>Strong analytical skills; strong communication skills;</li>
<li>Deep understanding of such advertising metrics as CPA, CPC, CTR, CPM;</li>
<li>English level — Advanced.</li>
</ul>
Ready to shape the future of online advertising with AdsKeeper? Don’t miss out! Apply now and become part of our talented team. Let’s make a difference together!

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